Ben & Jerry’s co-founder to speak at GCC

BATAVIA — He’s known for famously questioning, “If it’s not fun, why do it?”

Hear how Jerry Greenfield, along with his partner Ben Cohen, parlayed that humorous attitude and a socially responsible business model into the ice cream empire, Ben & Jerry’s Homemade Inc. His presentation will be from 5 to 7 p.m. Sept. 25 in Genesee Community College’s Stuart Steiner Theater.

Keep reading...