T-Shirts Etc. owners happy with new, more visible downtown location

Jan 23, 2012


Brian and Beth Kemp have moved their successful apparel business to Downtown Batavia, and are sure glad they did.



"We liked the location and needed more space," said Brian Kemp, whose T-Shirts Etc. started in the Harvester Center more than 14 years ago. "We thought it would be good to be more central, right downtown. The atmosphere is awesome and we're more visible."



In just two weeks since the move, Kemp said, he's already seen an increase in T-shirt sales and picked up a few new customers.



T-Shirts Etc. offers custom printing on clothing, embroidered items, decals, banners, canvas prints of photographs, plus a variety of promotional products.



The front of the store is retail space selling T-shirts and sweatshirts with a hometown flair, from Batavia Blue Devils T-shirts to sweatshirts with the city seal on the front.



It's also a place where Brian and Beth have hung dozens of their own paintings.



The old location on the corner of East Main Street and Harvester Avenue seemed to get overlooked by a lot of people, he said, but now more people are stopping in the store on a daily basis.



The new location is 110 Main St., which sat vacant for a couple of years after Main Street Coffee closed.



Kemp said they're happy to finally be part of the BID (Business Improvement District) and look forward to participating in popular events such as Summer in the City and the fall Wine Walk.