El Burrito Loco represents westward expansion of Rancho Viejo

Feb 5, 2015

Since opening their first restaurant four years ago, Guillermo and Marysol Leon have nearly doubled their staff.

They have added on to their Rancho Viejo business with a second site on the west side. El Burrito Loco has meant an additional six employees and more options for authentic Mexican fare, Mr. Leon said.

“It’s more like fast food but everything is prepared fresh every day,” he said. “It’s like a Subway except Mexican style. You can get a burrito in five minutes.”

The restaurant is tucked into 2,500 square feet of space in Valu Plaza, 4125 West Main Street Rd. It will seat up to 60 people and features a food bar where customers can see the options and make their selections for a taco, burrito or quesadilla.

Fixings are plentiful, from grilled chicken, ground beef, steak, pork, cheese, tomatoes, peppers, onions, beans, lettuce and sour cream. Guacamole and crunchy taco chips are made from scratch. So are the rice mixes of either white rice with lime and cilantro or brown rice with vegetables.

Business has been steady at Rancho Viejo on Ellicott Street, and Mr. Leon decided to venture out west, he said. So far El Burrito Loco, which is represented by a smiling straw hat-wearing donkey, has gotten equal amounts of take-out traffic and sit-down diners.

True to its name, the biggest sellers have been burritos and burrito bowls, filled with brown rice, black beans, corn sour cream, lettuce, cheese, pico de gallo, one of the meats and mild, medium or hot salsa.

Pico de gallo is a fresh, uncooked salad made from chopped tomatoes, onions, coriander leaves and serrano peppers.

As with Rancho Viejo, produce and other ingredients are purchased locally when possible, he said. That way you know where your food is coming from.

“This is like Chipotle’s, but this is fresh. It’s new stuff and it’s always good,” he said.  “I want everybody to come and give us a try. I’m sure they’ll be happy.”

About half of his crew is family and a total of 16 work at both locations. Mr. Leon’s goal is to have a liquor license by summer.

The site is open 11 a.m. to 8 p.m. Monday through Saturday and closed on Sunday in the winter. Come May, it will also be open from noon to 7 p.m.

To order or get more information, call (585) 219-4620.

Article from Batavia Daily News and taken from
http://www.thedailynewsonline.com/business/article_39788b96-9c77-11e4-919f-6787c9f28f91.html